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Ten Tips from Atlassian Co-Founder
Mind you some of the tips are only practical once you’re out of the garage mode i.e once you have spare time and cash to burn. Other than that it’s a pretty nice set of ideas.
http://blog.businessofsoftware.org/2011/09/from-0-100million-with-no-sales-people-the-atlassian-10-commandments-for-startups.html